Brown, the new Black?

The Microsoft Zune has been out now for a few days, and I have yet to see one, except for in the press releases. Apparently Microsoft did color research and chose brown because it's up-and-coming in the fashion world. Is it possible for Microsoft to ride the coat tails of the fashion industry? Is nerdy the new chic, and if so, why does Microsoft feel the need to copy high-fashion? Wouldn't that be rather, inauthentic? But, what's new?

iPod killer? I think not.